How to Start Your Dog Training Business in the UK
If you're looking at becoming a Dog Trainer and thinking of going into business for yourself, launching your own dog training company can be an exciting, fulfilling and sometimes daunting next step. Here are a few simple steps to consider when getting your own dog training business up and running.
Getting Qualified
While there are no nationwide regulations for dog trainers in the UK, being certified may help you with your confidence. Consider qualifications from organisations like the Animal Behaviour and Training Council (ABTC), Professional Association of Canine Trainers (PACT) or the Institute of Modern Dog Trainers (IMDT). Being qualified isn’t essential especially if you struggle with the pressure of exams or assessments. What’s more important is gaining all-round experience and knowledge from a range of different organisations and sectors within the industry such as puppy training, common behavioural issues, sport dog training or other specialities which you enjoy.
Choose Your Training Services
Decide what types of training services you'll provide. Will you focus on group puppy/follow on classes, 1-2-1 home visits, residential training, or a mix? Factor in your expertise, interests, time, and local demand. Popular offerings include:
- Puppy Classes
- Basic Training Classes
- Sport Dog Classes (Hoopers, Agility, Talking Dog Rally, etc)
- Workshops (scent, gundog, Hoopers, etc)
- Basic Training 1-2-1’s (recall, loose lead, jumping up, etc)
- Behavioural issues (reactivity, aggression, anxiety, etc)
- Speciality training (assistance dogs, scent work, etc)
- Board and train programs
Set Up Your Business
Choose a training business name and register as a Sole Trader or Limited Company for legal and tax benefits. Obtain any required local licenses and insurance. Invest in basic equipment like leads, longlines, treats, cones, and toys. Print some business cards and flyers. Create a website and social media presence. Consider branding merchandise like hoodies or car decals.
Price Your Services
When pricing your services, consider your experience, operating costs, and local competition. On average, UK group classes range from £60-£250 for a 6-week course. Private in-home lessons tend to cost £30-£100 per hour. You can offer discounts and introductory offers for new clients or services. You can adjust your rates to suit your financial situation and depending on demand.
Market Your Dog Training Business
Promote your business through your, social media, website, local advertising, partnering with vets/pet shops, flyers, and word-of-mouth. Highlight your experience, education, specialities and training philosophy. Reach out to local businesses, which provide excellent client referrals. Consistent marketing builds awareness and trust.
Continue Your Education
Pursue continuing education to expand your skills as a trainer. Attend seminars, workshops, conferences and online training. Join professional associations to stay current on the latest techniques and business practices. Ongoing development makes you more valuable to pet owners.
Starting a successful dog training business takes dedication, hard work and a true passion for improving dogs' and their owner’s lives. The Dog Trainer School is here to help support you with every step of of your dog training journey.
