How to Price Your Dog Training Services
Determining how much to charge for your professional dog training services involves some careful consideration. You want to land on fees that are competitive, profitable, and demonstrate the value you provide. Here are some useful considerations when pricing your offerings in a way that attracts clients and sustains your business.
Know Your Costs
Account for all of your operating expenses so you price your services accordingly. Factor in costs like certification, insurance, travel, venue hire, equipment, treats, marketing, continuing education, taxes, and your desired income. Be detailed in calculating your overheads so you can manage your expectations when it comes to potential earnings.
Research the Market
See what other dog trainers with similar experience and offerings are charging. Prices for group classes start from £60 for a 6-week course. Private 1-2-1 sessions tend to vary depending on experience from £30-£100 per hour. Get a sense of standard rates and decide what you would be happy earning. You can always adjust your prices so don’t worry about starting off low while you gain experience.
Consider Your Expertise
Your education, certifications, years in the industry, specialities, and training techniques should all impact your fees. More experienced trainers can justify higher pricing. Newer trainers may price on the lower end, then increase rates over time as they gain skills, reviews and client results.
Provide Package Options
Offer multiple packages at different price points. For example, provide 3, 5 or 10-session options for 1-2-1’s at a discounted per-hour rate. This caters to different budgets and commitments.
Offer Discounts
Offer introductory discounts or package upgrades to attract new clients. Run occasional sales or limited-time deals. Reward client referrals with percentage discounts. Make discounts clear on your website.
Reevaluate Over Time
Check in on your pricing every 6-12 months. As you gain more expertise and reputation, you may be able to increase your rates. Be aware of any rising overhead costs you may need to account for. Don’t be afraid to tweak pricing as needed.
Setting your rates as a UK dog trainer is an important balancing act. You want to appear competitive and accessible while still running a profitable business.
