
A day to get clear on your business and what you’re doing next
The Dog Trainer School Forum is a one-day CPD event for dog trainers who feel like things are a bit all over the place, or who just want to feel more confident and in control of what they’re building.
It gives you the space to actually think about your business properly, not just fit it in around client sessions.
We’ll help you look at:
where you are right now
where you want to go
and what realistically needs to change to get you there
This isn’t about writing down hundreds of ideas you never use.
It’s about leaving with a clear plan, a better understanding of what you’re doing, and the confidence to move forward in a way that actually works for YOU.

A clearer direction for your business going into 2027
Practical ways to improve your training, your services, and your client results
More confidence in what you’re doing, and how you’re doing it
A better understanding of the areas trainers often feel unsure about (from puppies and health, to client communication and behaviour)
Insight into how to make your business more visible and easier for clients to find and trust
Time to actually think about your business properly (which rarely happens!)
You won’t leave with pages of notes you never look at again.
You’ll leave knowing what you’re doing next and feeling more confident about how to do it.

Training, reflection and planning your next steps
Lee will deliver an in-depth session, going deeper into his One Minute Walk.
Alongside this, Lee and Helen will guide you through structured sessions on reflection, goal setting, and planning for the year ahead, helping you get clear on where you are, what you want, and what needs to change.
You’ll leave with:
A clearer direction
A realistic plan
And confidence in your next steps

Beyond telling: improving how you work with clients
Katie will deliver an in-depth session, introducing a coaching-informed approach to dog training.
Alongside this, Katie will guide you through practical ways to improve how you communicate with clients, helping them understand, engage, and take ownership of their progress.
You’ll leave with:
Better client engagement
More effective communication
And stronger, more consistent results

Turning your social media into your digital storefront
Jen will deliver an in-depth session, showing you how to use Facebook and Instagram to represent your business clearly and professionally.
Alongside this, Jen will guide you through practical ways to improve your content, helping potential clients understand what you offer, trust you, and take the next step.
You’ll leave with:
A clearer online presence
More purposeful content
And increased confidence in how you show up

What trainers need to know about puppies today
Holly will deliver an in-depth session, covering the key health and development questions trainers are often asked in those early months.
Alongside this, Holly will guide you through what you can confidently advise, what has changed in vaccination guidance, and when it’s appropriate to refer to a vet.
You’ll leave with:
Clearer boundaries in your role
Confidence in your advice
And a better understanding of early puppy health

Why sleep matters in behaviour and training
Lauren will deliver an in-depth session, exploring how sleep impacts behaviour, learning, and overall wellbeing in dogs.
Alongside this, Lauren will guide you through how to recognise when sleep may be affecting your cases, and how to factor it into your training approach.
You’ll leave with:
A better understanding of sleep and behaviour
More awareness of its impact in your cases
And practical ways to apply it in your training

Making your website work for your business
Rikki will deliver an in-depth session, breaking down what your website needs to say to attract the right clients.
Alongside this, Rikki will guide you through how to make your messaging clearer, helping people understand what you offer, trust you, and take the next step.
You’ll leave with:
A clearer website message
More confidence in your content
And a stronger connection with potential clients

Lunch & Refreshments included
If you’re ready to feel more confident in your business, clearer on your direction, and actually know what you’re doing next, this is your chance to make it happen. The Forum gives you the time, space, and support to properly think about your business and move forward in a way that works for you. If you want 2027 to feel more in control, more intentional, and more successful, you need to be in the room.

Because most dog trainers don’t lack ideas, they lack the time and space to actually think about what they’re doing.
This day gives you that.
It’s a chance to step out of the day-to-day, surround yourself with other trainers who understand the reality of the job, and focus on what really matters in your business.
You’ll leave with:
More clarity on where you’re going
More confidence in your decisions
And a plan that actually feels achievable
There’s no pressure to be something you’re not.
No push towards hustle or unrealistic growth.
Just practical support, honest conversations, and a day designed to help you feel more in control of your business and where it’s heading.


Sunderland Road
Market Deeping
Peterborough
PE6 8FD
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